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The Perception of Quality
By:George N. Kenyon,Kabir C. Sen
Published on 2014-11-25 by Springer

Exploring the concept of quality management from a new point of view, this book presents a holistic model of how consumers judge the quality of products. It links consumer perceptions of quality to the design and delivery of the final product, and presents models and methods for improving the quality of these products and services. It offers readers an improved understanding of how and why the design process must consider how the consumer will perceive a product or service. In order to facilitate the presentation and understanding of these concepts, illustrations and case examples are also provided throughout the book. This book provides an invaluable resource for managers, designers, manufacturers, professional practitioners and academics interested in quality management. It also offers a useful supplementary text for marketing and quality management courses.

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Book ID of The Perception of Quality's Books is NIqaBQAAQBAJ, Book which was written byGeorge N. Kenyon,Kabir C. Senhave ETAG "h1dN1Zwi42E"

Book which was published by Springer since 2014-11-25 have ISBNs, ISBN 13 Code is 9781447166276 and ISBN 10 Code is 1447166272

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Book which have "265 Pages" is Printed at BOOK under CategoryTechnology and Engineering

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